{"version":"1.0","provider_name":"Latchel","provider_url":"https:\/\/latchel.ticksites.com\/wp2","author_name":"Ethan Lieber","author_url":"https:\/\/latchel.ticksites.com\/wp2\/author\/ethanlieber\/","title":"You Can't Get Better By Staying The Same | Latchel","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5XX0G5njNc\"><a href=\"https:\/\/latchel.ticksites.com\/wp2\/you-cant-get-better-by-staying-the-same\/\">You Can&#8217;t Get Better By Staying The Same<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/latchel.ticksites.com\/wp2\/you-cant-get-better-by-staying-the-same\/embed\/#?secret=5XX0G5njNc\" width=\"600\" height=\"338\" title=\"&#8220;You Can&#8217;t Get Better By Staying The Same&#8221; &#8212; Latchel\" data-secret=\"5XX0G5njNc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),c=0;c<n.length;c++)n[c].style.display=\"none\";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=l.createElement(\"a\"),i=l.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,o.test(i.protocol))if(i.host===a.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),s=l.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/latchel.ticksites.com\/wp2\/wp-content\/uploads\/2018\/10\/14258291_1088728951162161_214575770190534927_o.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"At Latchel, with everything we do, we believe you can\u2019t get better by staying the same. We believe in challenging conventional wisdom. We believe in challenging the traditional approach.When we launched Latchel, everyone told us, \u201cDon\u2019t even bother with single family portfolios, the money is in multifamily.\u201d We launched our service for single family property managers and everyone told us, \u201cDon\u2019t get into call center services and emergency calls, it is too low margin.\u201d We then launched one of the most innovative 24\/7 emergency call center services and everyone began asking us, \u201cHow did you do it?\u201d"}